Senior leadership on contract.

Strategy and executive leadership, with deep roots in marketing and communications. Embedded in your team for the moments that matter. Built for Alaska businesses, and for outside companies trying to find their footing here. When the work matters but a full-time executive hire isn’t the right answer yet.

Some moments need a senior leader. Not all of them need a full-time one.

Strategic plans. Leadership transitions. Growth initiatives. Marketplace shifts. Brand entries. Many of the moments that shape a business don’t fit neatly in a job description. They need an experienced executive who can step in, lead, and care about the outcome.

There can be a gap in leadership that calls for for this kind of lift:

  • Setting strategy or shaping growth for the year ahead

  • Interim or leave coverage for a senior leader

  • Sudden growth, resulting in a need for leadership and assessment of team resources

  • Board, CEO, and leadership team advisory

  • Building and strengthening high-performing teams and culture

  • Entering the Alaska market and needing someone who knows it well

  • Brand modernization, launch strategy or customer experience overhaul

  • 60 to 90 day strategic projects, end to end

Engagements range from 60-90 day projects, to 3-6 month embedded leadership. Sometimes called fractional or interim executive leadership.

Whichever shape fits, the goal is the same: leave people in a better place than where they started.

  • Real leadership work, alongside your CEO and team.

    • Interim leadership or leave coverage at the executive level

    • Board, CEO, and leadership team advisory

    • Coaching new or first-time executives through their first 90+ days

  • Plans are easy. Getting them to land is the hard part.

    • Strategic planning, growth strategy, and market-entry work

    • Brand modernization, launches and customer experience overhauls

    • Stalled executive projects, pushed over the finish line

  • The leadership work people remember.

    • Building and strengthening high-performing teams and culture

    • Developing clarity and trust across teams

    • Align what leaders say with what people experience

    • Navigate growth and change with steadiness

Close-up of two wooden Scrabble tiles, one with the letter G and the other with the letter P, representing a leadership gap. Clever visual using words.

Clear. Human. Real.

I work alongside CEOs, presidents, and leadership teams to bring clarity and forward movement.

This starts with understanding people. Your team, your customers, and the moment your business is in. From there, the work is in connecting strategy to execution, and making sure what you say, what you do, and how people experience it all line up.

Leadership is best when it’s real. Clear, human, grounded in truth.

I also believe in having some fun in the work. Even when the work is critical. Especially when it is critical.

My goal is simple: leave people in a better place than when they brought me in. Stronger team. Clearer strategy. More confidence in the room. That’s the whole point.

Close-up of wooden Scrabble tiles spelling out the word 'REAL' on a white background.